Sunday, January 19, 2014

Viva Paper Towels, White, Big Roll, Choose-A-Size, White (3 Rolls)



Kimberly Clark Marketing Nonsense

The marketing strategy by Kimberly-Clark (the makers of Viva), have you completely fooled. Of the 8 sizes that Viva comes in:

Regular, Regular (shorties), Big Roll, Big Roll-shorty, Giant Roll, Giant Roll-shorty, Mega Roll, & Mega Roll-shorty…the product I’m writing about, Big Roll-shorty, is the 6th ranked out of the 8 in total product volume per roll. The Amazon propagation of the their marketing facade of Price/roll is a complete consumer white wash. This item of 3 rolls for $6.00 is a bit high. You need price per sq/ft if you want to compare paper towel items. This item is about 5 cents/sq foot. However, you can get 8 “Big” rolls elsewhere for 9 bucks, so…I try to grab these when the 6-pack (regular) is in the $6.50 range, which is less than 3 cents per sq ft.


Don’t get duped into thinking a “Big” roll is anything but a smidgen bigger, about 25%. $5.00 would be the very high end price for this product, non-sale, in-store + tax.


The “Mega” Roll is the…

Paper towels


Viva paper towels are the only ones i use in my home. They absorb well and feel great. Also excellent when cleaning the mirrors and glass without leaving lint behind.

Super Thick


These babies are thick, strong, super and perfectly sized. Alittle goes the distance. Love the save and subscribe, great value.

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