Kimberly Clark Marketing Nonsense
The marketing strategy by Kimberly-Clark (the makers of Viva), have you completely fooled. Of the 8 sizes that Viva comes in:
Regular, Regular (shorties), Big Roll, Big Roll-shorty, Giant Roll, Giant Roll-shorty, Mega Roll, & Mega Roll-shorty…the product I’m writing about, Big Roll-shorty, is the 6th ranked out of the 8 in total product volume per roll. The Amazon propagation of the their marketing facade of Price/roll is a complete consumer white wash. This item of 3 rolls for $6.00 is a bit high. You need price per sq/ft if you want to compare paper towel items. This item is about 5 cents/sq foot. However, you can get 8 “Big” rolls elsewhere for 9 bucks, so…I try to grab these when the 6-pack (regular) is in the $6.50 range, which is less than 3 cents per sq ft.
Don’t get duped into thinking a “Big” roll is anything but a smidgen bigger, about 25%. $5.00 would be the very high end price for this product, non-sale, in-store + tax.
The “Mega” Roll is the…
Paper towels
Super Thick
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